Dickies is a clothing company that is almost 100 years old and is the perfect example of brand that is not afraid to modernize while staying true to its core customers; manual labors. Dickies is leaning into fashion while staying true to its workwear roots. They focus on matching ‘uniform’ styles, as short-sleeve shirts are paired effortlessly with shorts and pants. Complimentary to this, they add button-downs and their most classic silhouettes, updated in a seasonal pastel color pallet. This is the perfect way pay tribute to their 100-year-old history while staying up to date with the current fashion trends. In addition to catering more to the needs of fashion-minded consumers, the brand now also been increasingly conscious about its effort to cater to the needs of women.