about us


In 2010, Pieter-Bas Broeke opened the first We Are Labels boutique in the Utrechtsestraat in Amsterdam. The idea: 'Only great minds can afford simple style'. We Are Labels brings you authentic, independent fashion labels that help you amplify your personal style. Great quality yet affordable, with 80% of our collections prices between 40 and 80 euros. 

The concept took off fast: since then we've opened another five boutiques within Amsterdam and stores in The Hague, Rotterdam, Amstelveen, Antwerp, and Ghent. Piece by piece beautiful stores with a very own feel and warm atmosphere. A hint of New York, a little Berlin, but most of all very much our own.

Our collections consist of authentic and independent labels as Anerkjendt, Club Manhattan, Another-Label, Elvine, Levi's, mbyM, Edited, Minimum, FRNCH, Modström, Nümph, Rains, Moss Copenhagen, Samsøe & Samsøe, Selected Homme en Suit.

For more information
find our brands here
check our stores here