privacy policy

At We Are Labels, we take your privacy very seriously. This statement describes what personal information we collect, how we use it, and what we do to keep your data safe. For more information on how we use cookies, see our cookie policy. For further information about our services,  please see our terms and conditions.

If you have a question that is not answered here, or if you wish to receive more information about how we collect, use and store your personal data, you can always contact us by [email protected], or write to Another Labels Amsterdam B.V., eerste Jacob van Campenstraat 16hs, 1072BE in Amsterdam.

In this privacy statement we will address the following:

  1. Who is responsible for processing your data?
  2. What personal data do we collect?
  3. How do we use this personal data?
  4. What is our legal basis for the processing of your personal data?
  5. Who will process your data?
  6. Data transmission outside the European Union
  7. How long do we keep your personal information?
  8. Your rights
  9. Security
  10. Complaints
  11. Amendments to this statement
  12. Legislative references and useful links

 

  1. Who is responsible for processing your data?

Under the Data Protection Act (GDPR), the controller is responsible for keeping your data safe, ensuring that you have accurate information about how your data is being used and that your rights in relation to your data are being observed.

Wearelabels.com is managed by Another Labels Amsterdam  B.V. For the purposes of the General Data Protection Regulation 2016 (the law), the controller for all personal data we hold about you is Another Labels Amsterdam B.V., Eerste Jacob van Campenstraat 16hs, 1072BE Amsterdam, The Netherlands.

 

The term "our online services" refers in this document to wearelabels.com, our pages on social media platforms such as Instagram, Facebook, Pinterest and Google, and all other websites or apps we own or manage from time to time. The term "our services" refers to our online services and our other products and services. If you use any of our services, we will refer to you with the terms "user", "visitor", "you", "your", "yours" in this policy.

If you have any questions about our use of your personal data, please send an email to [email protected],call +31 20 303 1421 or write to Another Labels Amsterdam B.V., Eerste Jacob van Campenstraat 16hs, 1072BE Amsterdam, The Netherlands.

 

  1. What personal data do we collect?

We only collect and process the data needed to enable us to provide our services to you. We collect the following information when you visit www.wearelabels.com:  

 

  1. We process the personal data required for the transmission of your purchase, including your name, billing address, delivery address, payment details, mobile number and email address. We collect your email address to send you the confirmation of your order; We collect your phone number so that we can contact you if there are any problems with the order.
  2. We collect your name and email address when you sign up to receive our newsletter.
  3. If you register for a We Are Labels account, we collect your name, email address, password, country, gender and date of birth.
  4. When you contact our customer service team, we may collect additional information to assist us in resolving any questions related to your order, delivery, payments, marketing, website or other questions.
  5. We collect and process information about your browsing habits on com, including the pages you visit and how you communicate with these pages. If you have registered for an account, we collect information about your access to the specific areas of the website.
  6. If you are a www.wearelabels.com customer, or if you have given us your consent, we collect and process your personal information for direct marketing activities.
  7. For example, if you provide us with information from someone else, if you purchase a product for a friend or as a gift, we collect and process the personal information needed to complete the transaction, such as your friend's name, delivery address, and other contact information. If you receive an item as a gift, we will only process your information to fulfill the gift request and our contractual obligations

 

  1. How do we use the personal data we collect?

We collect and process your personal data for the following purposes:

  • To fulfill our contract with you, including taking payment, shipping and delivery;
  • To provide you with relevant information about our products and services through our marketing communications and advertising;
  • To help you make the most of our website, including placing and keeping items in your shopping basket and using services such as wish lists;
  • To improve the performance of our website and our promotion of the website;
  • To enable our customer service team to help you with questions and requests;
  • To send you updates with important information, such as changes to our Terms and Conditions.

 

For a detailed breakdown of how we use your personal information, please consult the table below.  

 

  1. What is our legal basis for the processing of your personal data?

By law, we must have a valid reason for using your personal information and we may not collect, store or use data that is not compatible with those reasons. There are four valid reasons for our use of your personal information:

  1. Most of the data we collect from you is necessary to enable us to fulfill our contract with you or to enter into a contract with you. For example, you provide an invoice address and an e-mail address when you make a purchase with wearelabels.com so that we can process your payment and email you an order confirmation.
  2. In certain circumstances, we ask you for permission to use your personal data, for example if we wish to send you marketing information about articles that we believe may be of interest to you via email. If you have given your consent for our use of your personal data, you have the right to revoke this consent at any time.
  3. We may also have a legitimate interest in using your personal data, for example to ensure that the content of our website is presented to you and your device as best as possible, or to ensure that our marketing communications are relevant to your interests. If this is our reason for using your data, we must ensure that we always place your interests before ours. You have the right to object to this use of your data.
  4. Finally, we may be required to use your data to comply with a legal obligation or to protect your interests. For example, we may exchange information with other bodies with a view to detecting fraud and reducing credit risk. In addition, we keep financial data for several years to meet our legal obligations.

For a detailed breakdown of how we use your personal information, please consult the table at the bottom of this page.

  1. Who will process your data?

Your personal data will be processed by the internal employees of Another Labels Amsterdam  B.V. who are specifically trained and authorized for these processing operations. Your personal information will also be passed on to third parties that we use to provide our services; these parties have been thoroughly assessed and provide a guarantee of compliance with the legislation on the processing of personal data. These parties are designated as data processors and carry out their activities according to the instructions of Another Labels  Amsterdam B.V. and under our control.

The third parties involved belong to the following categories: Banks, Internet service providers, companies specialising in IT services; courier services and postal companies, logistics companies, companies that carry out marketing activities for us, including social media organisations; companies specialising in market research and data processing; companies that offer publishing and distribution services.

We share personal data with PostNL and Bpost, our delivery services, with a view to international and domestic shipments. Another Labels  Amsterdam  B.V. is responsible for the personal data of its customers and our delivery partners are processors of the personal data that enable them to perform these services.

Under certain circumstances, we may be required to disclose or share your information without your consent, for example if we are required by the police, the court or for other legal reasons. Your data may be forwarded to the police, judicial and administrative authorities, in accordance with the law, for the investigation and prosecution of crimes, to protect against threats to public safety, so that Another labels Amsterdam B.V. can defend itself in court cases, and for other reasons related to the protection of the rights and freedoms of others.

We may also transfer your personal information to a buyer or potential buyer in the event that our assets are acquired by another organization. The buyer is legally obliged to use your personal data only as described in this privacy policy.

  1. Data transfer outside the European Union

Some of the third parties mentioned in the previous article who process your data may be located in countries outside the European Union which nevertheless provide an adequate level of data protection, as determined by specific decisions of the European Commission (https://ec.Europa.EU/info/Law/Law-topic/Data-Protection/data-transfers-outside-EU/adequacy-Protection-Personal-Data-non-EU-countries_en)

 

 

 

The transfer of your personal data to countries which are not part of the European Union and which are not found to provide sufficient level of protection will only be carried out:

  • After the completion of specific agreements between Another Labels Amsterdam B.V. and the parties containing safeguard clauses and appropriate guarantees for the protection of your personal data (so-called model contract clauses and approved by the European Commission), or
  • If the transfer is necessary for the completion and execution of an agreement between you and Another Labels Amsterdam B.V. (for the purchase of goods offered on our website, for registration on the website or the use of services on the website), or
  • to manage your requests.

 

  1. How long do we keep your data?

We keep your personal data for a limited period in accordance with our data retention policy. The specific retention period will vary depending on the reason for the processing of your personal data. After this period, your data will be permanently erased or otherwise made irreversibly anonymous.

Your personal data will be retained in accordance with the following criteria:

If you have purchased goods from www.wearelabels.com, we will retain billing information for several years, up to seven years after the billing date;

When you make a payment, we will retain your payment information until the payment certification and completion of the relevant administrative accounting formalities relating to your right of withdrawal and the conditions applied for disputing the payment;

When you provide us with personal data to use www.wearelabels.com'sservices, such as subscribe to our newsletter, we will retain your data for this purpose until the termination of the service or until you cancel your subscription to the service;

When you give us your permission to send you marketing communications, you can revoke your consent at any time. We will consider your consent to be current until five years after your last interaction with an email we send you. In any case, we will reduce the number of marketing contacts if you do not interact on our services for more than six months;

When we use your personal information and browsing history to analyze your behavior to give you a personal website experience, we will retain the data for analytical purposes until you ask us to delete it;

When we use personal data for market research and satisfaction surveys, we will keep the data until you ask us to stop;

When you contact our customer service team, we will keep any additional personal information you provide specific to your request, as long as you remain an active customer of www.wearelabels.com.

  1. Your rights

You have the right to request a copy of the information we have about you and we will provide this to you free of charge once we have confirmed your identity.

If you want a copy of some or all of your personal information, please send an email or write to us using the contact information in this document.

If we process data from you, we will:

  • give you a description of this
  • tell you why we keep data
  • tell you who it might be shared with
  • tell you how long we will keep the data
  • if the data was not provided by you, we will give you all available information, such as the source of the data
  • tell you if the data has been used for automated decision-making
  • tell you if the data is stored outside the European economic area and therefore what safeguards are in place to protect your personal data
  • provide you with a concise and clear copy of the data

 

You have the right to ask us to correct any inaccuracies in the personal information we hold about you and to stop using your data until it has been corrected. We want to make sure that your personal information is accurate and up-to-date and we will be happy to improve or delete your data if you think it is incorrect. You can also update your own information at any time by logging into your account on www.wearelabels.com.

You have the right to revoke your permission for marketing activities at any time by calling our customer service or clicking 'unsubscribe' at the bottom of a marketing email. You can also log in with your account on www.wearelabels.com and change your newsletter registration here. It is possible that after opting out you will receive a small number of further notices because they were already scheduled, but we will always process and execute your request as soon as possible.

You have the right to oppose our processing of your personal data at any time on the basis of our legitimate interest. You will need to explain the reasons behind your request and give us the space to consider and reply to your request.

You have the right to request the deletion of your personal data. Upon receipt and review of your request, if legitimate, it will be our responsibility to cease processing immediately and to delete your personal information.

You have the right to receive a copy of your data that we process based on your consent or on the basis of a contract with you in a standard format. If you wish, we may, if technically possible, transfer your data directly to a third party indicated by you.

To exercise any of these rights you can register with your account, contact our customer service team via [email protected], or call +31 20 303 1421, or write to Another Labels Amsterdam  B.V., Eerste Jacob van Campenstraat 16hs, 1072BE Amsterdam.

To ensure that our users' data is not subject to third-party infringement or unlawful use, we will ask you to confirm your identity before making your request.

  1. Security

We protect your personal data with specific technical and organizational security measures to prevent your personal data from being used unlawfully or fraudulently.

 

 Tabel of use and legal basis of processing

Our use of your data

Our legal basis for processing

When you purchase a product on www.wearelabels.com we ask you for the personal information required in order to comply the contract with you, including making payment, carrying out any anti-fraud checks if you choose to pay with debit or credit card, billing, shipping and delivery of the product and any handling of the return.

1. providing your personal data is a contractual obligation. You are free to communicate your data or not, but in the absence of the requested data it is not possible to execute the contract and your requests. This means that while you can continue to browse www.wearelabels.com,you will not be able to buy products or use services such as the wish list.

2. When you make a purchase on www.wearelabels.com, we are required to process your personal data to comply with our legal obligations in accordance with the applicable tax provisions and other legal rules. You are free to decide whether or not to buy from us, but if you make a purchase this use of your data will be necessary to meet our legal obligations.

3. When you make a purchase on www.wearelabels.com, we will use some of your personal information to conduct anti-fraud activities: we have a legitimate interest in carrying out this activity to prevent and prosecute fraudulent activity.

When you visit www.wearelabels.com,  we collect the personal data needed to provide you with the website's services, such as placing and keeping items in your shopping basket.

Our use of your data is necessary for our legitimate interest to ensure that the service we provide to you is properly managed.

When you visit www.wearelabels.com,  we will use some information about your use of the website, this to help us improve the site and its promotion. This will include details of how you ended up on the website; the date and time of your visit; products you've looked at or searched for; page response times, download errors, duration of visits to certain pages, page interaction data (such as scrolling, clicking and mouse-overs), and methods used to browse away from the page.

Our use of your data is necessary for our legitimate interest to ensure that the service we provide to you is properly managed.

We also collect data about your use of www.wearelabels.com  by using cookies. More information about how we use cookies and how you can disable cookies, if you wish, it is included in our Cookie policy.

You have given your consent for our use of cookies via the cookie banner that appears on the website. You can choose which cookies you want to accept through our cookie policy. Some cookies are necessary for our legitimate interest to ensure that the service we provide to you is managed correctly, for example the retention of items in your shopping basket.

When you register on www.wearelabels.com, we will collect the information needed to ensure that we can recognize you on a subsequent visit and that we can provide you with the services that registration provides, such as creating a wish list or subscribe to events and promotion emails. If you don't want to continue receiving these emails, you can opt out at any time using the link at the bottom of the email, or by contacting our customer service team.

Providing your personal data for these activities is a contractual obligation. You are free to communicate your data or not, but in the absence of the requested data, it is not possible to execute or complete the contract or your request concluded with you. This means that you can still look around on www.wearelabels.com but you will no longer be able to use certain services such as the wish list or event and promotion notifications.

When you sign up for our marketing communications, we will ask for your email address to enable this communication. If you no longer wish to receive the emails, you can opt out at any time using the link at the bottom of the email, or by contacting our customer service team.

You have given your consent and asked us to send you our marketing communications.

If you have made a purchase on www.wearelabels.com, we will use the personal information we hold about you, including your purchase history, to contact you about products and services that may be of interest to you. If you don't want us to contact you, you can opt out of emails at any time via the link at the bottom of the email, by updating your preferences via www.wearelabels.com, or by contacting our customer service team.

We have a legitimate interest in processing your data to ensure that you receive information about goods and services that may be of interest to you.

We analyse contact information, your purchase history, web browsing data and lifestyle data to provide our marketing communication, website presentation and online advertising tailored so that it can meet your preferences. For example, if you have searched or purchased a particular brand, we may send you an email to tell you that these items are now on sale or that we have similar products, on our own website or as part of our online advertising.

We have a legitimate interest in processing your data to ensure that you receive information about goods and services that may be of interest to you.

When you contact our customer service, we will use the personal information you provide and that we have collected to respond to your requests for help or information.

Providing your personal data for these activities is a contractual obligation. You are free to communicate your data or not, but in the absence of the requested data it is not possible to execute the contract and your requests.

We will use the contact information you provide to provide service messages, such as any change to our terms and conditions or privacy policy, delivery updates or other non-marketing communications, such as fraud prevention checks.

We have a legitimate interest in processing your data to ensure that you receive information regarding your contract with us.

To improve our marketing communication, we use an equivalent cookie technology to confirm whether you have opened a marketing email or clicked on a link in the email. This information helps us to measure the value of our communications and to provide you with relevant content.

This processing constitutes profiling under the GDPR. We process your personal data in this way because it is in our legitimate interest to provide you with a personalized experience on our site and to provide you with personalized advertising and marketing.

If you have given us your email address or mobile phone number, we may share this information with digital advertising or social media companies that work on our behalf, such as Facebook and Google. For example, we can show you through these sites ads that are tailored to your interests and your purchase history. At our request, Facebook and Google may also use this data to identify individuals with characteristics similar to our customers, to show our ads to these individuals. The data we provide to these organizations is limited to email address or mobile phone number and is always provided in an encrypted format. If you prefer not to see targeted advertising from us on social media, please refer to the instructions of the relevant website or app, for example on Facebook, Twitter, Instagram, and Google.

This processing constitutes profiling under the GDPR. We process your personal data in this way because it is in our legitimate interest to provide you with a personalized experience on our sites and to provide you with personalized advertising and marketing.

Online retargeting is a form of online advertising that allows us and our advertising partners to show you advertising based on your browsing patterns and interactions with our website. For example, when you have visited our website and you move to another site, you can see ads with special offers or to remind you of the products you have seen on our website. The technology behind these ads is based on cookies. More information about how we use cookies and how you can disable cookies, if you wish, is included in our cookie policy.

This processing constitutes profiling under the GDPR. We process your personal data in this way because it is in our legitimate interest to give you a personalized experience on our sites and to provide you with personalized advertising and marketing.