NO LUCK IN LOVE

Introducing the fall 2022 NSL campaign

No Luck in Love

Inspired by the ‘The luck of the Irish’, translated into a ‘Varsity’ style collection.  

 The term ‘The Luck of the Irish’ originated during the Gold Rush in the United States. ‘Tough Luck’ became a term that describes the unlucky moments in life. 

Think of it as the kind of luck you can't control, it just happens to you. And let's face it, sometimes in love we find ourselves having tough luck. However, you don’t have to be skilled in love, love just happens. 

 Explore the No Luck in Love collection below, including our Varsity Patch Jacket as a key piece. Covered in ‘Lucky’ symbols; such as playing cards and the four-leaf clover.

"You don’t have to be skilled in love, love just happens"